Creative Economy & Cultural Export

Focus of the Day

Day 4 examines how Nigeria can convert global cultural influence into sustainable economic value. The programme focuses on the creative economy as a driver of exports, jobs and investment, moving beyond visibility to address value capture, intellectual property, financing and technology. Discussions position Nigeria’s film, music and cultural industries as scalable export sectors within a structured global marketplace.

Panel Session

From Informal to Investable: Financing Africa’s Creative Industries

This session explores how creative industries can become bankable when rights are clear and cashflows are transparent. It examines how policy reform, platform alignment and private capital can converge to create investable structures such as royalty-backed financing, revenue-sharing models, export credit, guarantees and blended finance. The focus is on transforming creative sectors from informal activity into scalable, investment-ready industries.