Creative Economy & Cultural Export

Focus of the Day

Day 4 examines how Nigeria can convert global cultural influence into sustainable economic value. The programme focuses on the creative economy as a driver of exports, jobs and investment, moving beyond visibility to address value capture, intellectual property, financing and technology. Discussions position Nigeria’s film, music and cultural industries as scalable export sectors within a structured global marketplace.

Panel Session

Beyond Streaming: Technology, XR and the Future of Cultural Exports

This panel explores how emerging technologies are reshaping cultural production and monetisation. It examines the role of extended reality, immersive formats and digital platforms in redefining distribution, pricing and fan engagement, while emphasising the importance of protecting rights and monetisation as Nigeria’s creative output scales globally.